Effortless: Make It Easier to Do What Matters Most by Greg McKeown

In Effortless, Greg McKeown challenges the traditional “hustle” culture that often leads to burnout and stress. He presents a counterintuitive approach to success: making the important things in life feel effortless. By identifying and eliminating unnecessary friction, McKeown shows how to simplify your work and life to focus on what truly matters. The book offers a powerful strategy for working smarter, not harder—helping you make impactful decisions, reduce exhaustion, and accomplish more with less energy. It’s a roadmap for living a simpler, more productive life while staying aligned with your true priorities.