Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger is a compelling guide to category design—a strategy that goes beyond product development and focuses on creating entirely new categories that define markets. Through case studies of iconic companies like Apple, Google, and Uber, the authors show how visionary leaders reshape industries and dominate by creating unique product categories. By focusing on innovation and brand identity, Play Bigger helps companies understand how to not just compete but transform entire markets. This book offers a detailed roadmap for entrepreneurs and leaders seeking to carve out their own space in an otherwise crowded marketplace.