THE LEAN STARTUP by Eric Ries

Build a startup with speed, efficiency, and minimal risk.
In this revolutionary book, Eric Ries introduces the Lean Startup methodology, a framework for testing and scaling business ideas quickly while minimizing the risk of failure. By focusing on iterative product development, validated learning, and customer feedback, entrepreneurs can create products that customers actually want, pivot when necessary, and scale with confidence. The Lean Startup has become a must-read for innovators and entrepreneurs everywhere.