The Practice: Shipping Creative Work by Seth Godin

In The Practice, Seth Godin advocates for the consistent delivery of creative work. He urges creators to embrace the process, not just the end product, and highlights the importance of shipping—actually putting your creative projects into the world. Drawing on his decades of experience as a marketer and writer, Godin offers a blueprint for overcoming resistance, finding your creative rhythm, and building the habit of producing and sharing your work. This book is for anyone looking to take their creative output to the next level, offering a practical yet inspiring call to action.