Start With Why explores what sets the world’s most successful and inspiring leaders apart. Simon Sinek argues that it’s not about what they do or how they do it — it's about why they do it. Through stories of innovators like Steve Jobs, Ernest Shackleton, and the Wright brothers, Sinek reveals a powerful pattern: those who lead and inspire start with a clear sense of purpose. This simple yet profound idea shows that discovering and living your “why” can lead to lasting success and influence in business, leadership, and life.

Praised by readers and thought leaders alike — including Steven Bartlett of The Diary of a CEO — this book has sparked personal and professional transformations worldwide. Many describe it as a life-changing read, expanding on Sinek’s famous TED Talk with deeper insights and real-world examples. Start With Why isn’t just a book about leadership; it’s a guide to building a mission-driven life that motivates others and drives meaningful action